KPR has been appointed PR partner for Gates Hospitality, adding several of the group’s flagship and newly launched venues to its client roster.
The portfolio includes Reform, Papafuku, Velvet Social and Bistro des Arts, alongside recently launched bakery concept BRĒD. The agency will deliver a full PR strategy across the portfolio, with tailored approaches for each venue.
Ellie Keene, Founder & CEO KPR says, “We are super excited to be working with both a renowned hospitality group like Gates and a new concept like BRĒD. Each venue adds a touch of magic to our growing portfolio and we cannot wait to sprinkle some KPR love onto the very much adored outlets. We are quite specific about the concepts we take on & each of these offers something unique and exciting.”
Melissa Maalouf, Director of Marketing Gates Hospitality says, “We are delighted to welcome KPR to the Gates portfolio. I have worked with Ellie and the team at my previous position and it was without hesitation to bring them on board in my new role. I am excited to see them work their magic with some of Dubai’s most loved venues.”
BRED founded by baker Maha Morley-Kirk was recently launched in Mall Of The Emirates. KPR will continue to support the brand post-launch through media relations, partnerships and influencer engagement. Newer concepts Papafuku and Velvet Social, both located at Media One Hotel, will be positioned to build visibility across the media landscape. Long-established venues such as Reform and Bistro des Arts will follow a different strategy focused on influencer engagement and consumer-led storytelling.
