Lebanese NGO Kafa has launched a new campaign that seeks to tackle racism against African and Asian domestic workers.
The satirical video, which was produced by Impact BBDO Beirut, is based on the results of a study by the American University of Beirut, which revealed that 27 per cent of Lebanese employers think domestic workers aren’t clean. The study was conducted with the help of the International Labour Organisation.
For the campaign Kafa produced a fake soap brand called Clensen Ozo Trio, which it gave out for free at a supermarket in Beirut. The brand was marketed to Lebanese employers looking to improve the body odour of domestic workers.
“We produced the video based o
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