Jiwin bags Landmark Group’s PR account

Dubai-based PR outfit Jiwin has landed the public relations and corporate affairs account for the Landmark Group.

The agency, which is the public relations arm of Dubai Press Club, picked up the account following a competitive pitch and will now handle the group’s PR across the entire GCC. Landmark’s business interests include Home Centre, Splash, Centrepoint and Citymax Hotels.

Media City-based Jiwin will work closely with the Dubai-headquartered corporate communications team of Landmark Group and will also drive the group’s CSR initiatives.

Bhuvana Acharya, head of corporate communications and CSR at the Landmark Group, said: “Over the years, the Landmark Group has expanded the scope of its operations both geographically and across different sectors. Our communication needs have also grown exponentially, demanding a review of our strategies. We are delighted to have chosen Jiwin Public Relations based on the vision they share for our growth and their strength in forging relationships with key stakeholders within the media, communications and regulatory authorities.”