The Work

Jeep – The Things We Make, Make Us

Publicis Graphics has created the Middle East launch campaign for the 2011 Jeep Grand Cherokee. The TV spot, part of an integrated campaign, underlines the relationship between Jeep and the Middle East, focusing on the shared values of heritage, craftsmanship, hard work and passion. It also highlights the Jeep Grand Cherokee’s capability over the local terrain. The campaign commences November and includes TV, press, digital and events.

Project The Things We Make, Make Us
Client Jeep – Chrysler Group Middle East
Creative agency Publicis Graphics, Dubai
Executive creative director Hatch Basmadijan
Creative director Vijay Simon
Director Lance Keller
Art director Sonny Guzman

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.



Comments are closed.