UK-based PR agency Jargon PR announced their launch in UAE. The agency will expand with an international office in Dubai to service the rapidly growing technology market in the UAE. The agency will focus on business-to-business campaigns and will grow through new client wins and the expansion of existing client campaigns into the region.
On its launch in the UAE, Jargon PR founder and CEO Simon Corbett, commented: “The UAE has long been a market that we have been actively interested in. The future-focused vision of the UAE’s leadership, the excitement and buzz around Expo 2020 Dubai, and the major focus on further strengthening the UAE’s position as a global hub for technology means that there is a great opportunity to capitalise on when it comes to servicing brands and supporting their growth via communications.
“As a specialist B2B agency, this is the perfect market to expand our international footprint into, and we are looking forward to building our presence in the region.”
Supporting the agency’s growth on the ground with consultancy is Cheryl King of King & Co PR, who recently stepped down as managing director of Markettiers to open King and Co PR. King has been in the region for almost eight years. She will be harnessing her knowledge of the MENA market to provide media and strategic insight as she helps support the business to continue its growth trajectory.
According to the agency, it’s move to the UAE comes following a stellar year for the business, which was recently named ‘Medium Consultancy’ of the year at the PRCA Platinum Awards 2022 earlier this month (July).