Amazon.ae has rolled out its latest iteration of the global “It’s on Prime” brand platform with Saatchi & Saatchi Middle East.
The campaign features three new spots and a suite of digital and social executions, which highlight the variety of ways an Amazon Prime membership can make customers lives easier through benefits including Free and Fast delivery on millions of items, Free International Shipping, Amazon Fresh, and Prime Video
The regional campaign videos adopt a storytelling formula, portraying a diverse range of customers facing everyday challenges, in order to illustrate how Prime seamlessly integrates into their lives to fulfil their needs.
Bruno Barbosa, Senior C
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Tags:Amazon Prime
