In this industry snapshot, Bader AIHammad, CEO of TEN-X delves into cultural nuances, changes and ambition that reflect the marketing landscape in Saudi Arabia today.
What do you think of marketing in Saudi Arabia today, and how has it evolved?
Marketing in Saudi Arabia has evolved very quickly. A few years ago, the focus was mainly on awareness and visibility. Today, marketing is much more strategic, integrated, and results-driven.
What makes Saudi Arabia unique is the speed of change combined with ambition. The market is open to bold ideas, new formats, and large-scale platforms, especially in sports, culture, and entertainment. At the same time, audiences are more informed and selectiv
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