HOW DID THE DIGITAL ECOSYSTEM CHANGE LAST YEAR?
Last year, the digital ecosystem saw significant advancements in AI and machine learning, leading to more personalised and effective marketing.
This year we will continue to see how the rapid integration of these technologies will continue to reshape marketing strategies and consumer engagement, making building bespoke CX experiences more cost effective, convenient and consistent.
WHAT WORK ARE YOU MOST PROUD OF FROM LAST YEAR?
Bringing together local delivery expertise and our global centres of excellence capabilities, particularly in the Experience Design and Platforms space to win several large transformational mandates in the region, he
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