HOW DID THE DIGITAL ECOSYSTEM CHANGE LAST YEAR?
The digital ecosystem globally has been on an upward trajectory for the past few years and this shift has been adopted by the Saudi market to keep up with the huge expansion the market has been witnessing.
Brands today prioritise above all creating meaningful connection with their audiences through personalised communication. This is where the mandate to elevate the digital communication is pushing brands to embark on a digital transformative journey.
WHAT CAN BRANDS DO DIFFERENTLY TO ACCELERATE THEIR DIGITAL STRATEGY?
Revisit their basics. With the growing popularity of digitalisation, brands should ensure that their organisation is ready to adopt the mindset and vision of the company. Having a common language across the entities ensures a unified goal is achieved.
To achieve a digital maturity, brands should foster a mindset of test and learn, adopting a data driven approach by exploring new territories from tools adoption, tech solutions.
WHAT ARE THE BIGGEST OPPORTUNITIES BRANDS CAN GEAR UP FOR THIS YEAR?
Brands can enhance efficiencies by implementing AI in their marketing strategies. This will allow them to streamline their processes and be more relevant to their customers.
It is crucial for the brands to stay agile, and this can only happen by implementing advanced technologies which will allow them to stay up to date with all the trends that might happen in 2024.
WHAT WORK ARE YOU MOST PROUD OF FROM LAST YEAR?
We are very proud to embark on a 3-year partnership with Saudi Motorsport Company – SMC – handling all their digital communication across their major events such as SAGP, Dakkar, Ferrari and Extreme E.
Our role will be anchored in expanding and elevating their digital presence, applying enhanced engagement strategies, by implementing advanced data, tech and analytics solutions.
WHAT DIGITAL NEW YEAR’S RESOLUTION SHOULD PEOPLE MAKE THIS YEAR?
While it is nice for someone to stay up to date with all digital and technology trends, it is also important to learn how to create a balance between their digital world and real world.
This will allow people to have a healthier relationship with technology and not to eliminate it. It also helps people to a more balanced and mindful approach to digital living.
-By Elie Zenieh, Managing Director at LeadGen.
