HOW DID THE DIGITAL ECOSYSTEM CHANGE LAST YEAR?
The digital ecosystem globally has been on an upward trajectory for the past few years and this shift has been adopted by the Saudi market to keep up with the huge expansion the market has been witnessing.
Brands today prioritise above all creating meaningful connection with their audiences through personalised communication. This is where the mandate to elevate the digital communication is pushing brands to embark on a digital transformative journey.
WHAT CAN BRANDS DO DIFFERENTLY TO ACCELERATE THEIR DIGITAL STRATEGY?
Revisit their basics. With the growing popularity of digitalisation, brands should ensure that their organisation
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