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Industry Snapshot: Dentsu Creative’s Ziad Ghorayeb

WHAT SETS YOU APART AS A CREATIVE AGENCY?
Dentsu has a concept of creative craft which is very focused on experience, culture and audience engagement. We’re a young network – and we work with a lot of young brands – which means we are agile and able to forge a new path for what a creative network can and should be.

In MENA, we are focused on building on a unique offering that delivers branding, strategy and experience design to change behaviour and invent new possibilities through the power of horizontal creativity.
HOW IS THE ROLE OF YOUR AGENCY CHANGING?
Today’s marketers are acutely conscious of the need to connect technology and creativity, craft and commerce. But th


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