Ghassan Kassabji has been appointed as CEO, while Jad El Rabahi takes on the role of Managing Director.
Kassabji has extensive experience in the region, 15 years of which are with Omnicom agencies. He joined Impact BBDO in 2022 as Chief Growth Officer for MENA and in his new role will continue to oversee growth for the region, while spearheading the UAE business.
El Rabahi, who has been with BBDO since 2009, has most recently been serving as General Manager of the Dubai agency, leading a large portfolio spread over diverse industries including retail, technology and government.
In his 14 year tenure with the company, he has held several key positions in Lebanon, Saudi and the UAE.
Dani Richa, Chairman at BBDO EMEA, said “Having worked closely with both Ghassan and Jad and witnessing their track record, I am confident that this will further strengthen our position to deliver on our ambitions for our clients, continuing our growth journey.”
This appointment comes on the heels of Impact BBDO’s achievements of being named Cannes Regional Network of the Year for the fourth year in a row.