Miche Whitehouse, Head of Regional Brand & Digital at Lush Middle East
While doing a roundup of my favourite lifestyle brands last week, I remembered Lush had released a new product line in collaboration with the Teenage Mutant Ninja Turtles (TMNT) franchise. I tapped my way over to the Lush Middle East Instagram page to see the new product line and was met with something completely unexpected: A nine-square grid full of emotionally charged social messaging.
Titled the ‘Big Tech Rebellion’, Lush has taken a stance against Big Tech in an effort to draw attention to the lack of privacy regulation on mainstream soc
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