The world of marketing is going through a huge shift, and businesses better be ready for it.
In the era of AI and technology, brand building and engaging audiences have become an uphill challenge.
Honestly, no one expected artificial intelligence to take its place so quickly and lead to such great changes.
When it comes to a company’s functions, brand communication perhaps benefits the most from artificial intelligence as the core activities are engaging the customer and enhancing their experience, capabilities that AI can dramatically improve.
The perks of having a brand mascot
According to Technicolor, a mascot could pump up the profits and create a real bond with the customer
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