Home of Performance has appointed Tahir Kheshgi as Digital Director and Mohamed Ballout as Head of Social Media.
Tahir Kheshgi brings a wealth of expertise and proven success to Home of Performance, having spearheaded digital transformation initiatives as Head of Digital at Americana for the past four years.
His extensive experience in driving digital innovation and growth will help the agency’s plans to expand its digital offerings and services.
Joining forces with the agency’s Managing Director John von Hofsten and Strategy Director Warren LaRey, Kheshgi will play a key role in strengthening the senior leadership team.
Mohamed Ballout, joins the agency from AKQA, where he established himself as a social media leader.
Ballout’s knowledge of the social landscape and success in crafting engaging campaigns will be key in leading and accelerating the agency’s social media growth.
As Head of Social Media, Mohamed will leverage his creative vision and strategic thinking to boost the impact and reach, further solidifying the agency’s position.
John von Hofsten, Managing Director at Home of Performance, said: “We are delighted to welcome Tahir and Mo to the HOP family. Their exceptional talent, proven track records, and passion for excellence perfectly align with our ambitious vision for the future.
“Tahir’s strategic leadership and digital expertise will be instrumental in driving our growth and innovation, while Mo’s creative spark and social media know-how will ensure we stay ahead of the curve. Together, they represent a formidable addition to our team, and we are confident that they will play a pivotal role in propelling HOP to even greater heights.”
