Emirates has revealed Penelope Cruz as its latest brand ambassador.
The Academy Award winning actress will feature in an ad campaign and brand collaboration launching mid-summer 2023.
Cruz said she was already a fan of the Emirates brand and a frequent flyer who has visited Dubai multiple times.
The new TV spots will start to air globally from June this year, with a theme of ‘travel is not just about the end destination; it’s also about how you get there’.
The short ads show Cruz sampling exclusive luxuries that Emirates First and Business Class customers experience including a crafted beverage in the A380 Onboard Lounge to an indulgent shower onboard.
In other spots, she enjoys the spacious seats in Emirates’ new Premium Economy Class.
The TV spots were directed and brought to life by Robert Stromberg, a double Oscar-winning Hollywood director, with 21 award wins and 30 award nominations for movies, TV series and commercials throughout his career.
Production house Ridley Scott Associates also supported the series of TV spots, and Framestore – the multi award-winning creative studio for special effects.
Richard Billington, Emirates’ Senior Vice President of Brand and Advertising, said: “We take care of every detail in the Emirates experience and wanted a brand ambassador who reflects the Emirates brand – it needed to be someone classy, stylish, and having modern global appeal. Penelope was the perfect fit”.
Cruz follows in the footsteps of other globally successful ads such as Burj Girl, featuring another Hollywood leading lady, Jennifer Aniston.