The Hero Dubai Desert Classic — the flagship event in the Middle East for the DP World Tour — has become the first golf event in the region, and the DPWT Rolex Series to achieve GEO Certified Tournament status.
The distinction is awarded by the international non-profit GEO Foundation for Sustainable Golf and is based on a range of tangible measured impacts across a broad sustainability agenda.
Obtaining GEO Certified status has become a notable achievement showcased by many of the world’s most renowned golf venues and events.
Motivate Media Group is patron of the event –and its Golf Digest Middle East team, which manages the onsite annual Desert Classic Daily News publications, have been and continue to be printed on sustainably sourced paper, to aid the environmental push.
Simon Corkill, Executive Tournament Director for the Hero Dubai Desert Classic, said: “It speaks to our strong dedication to tackling priority environmental and social issues, as we strive to deliver meaningful net positive impacts through the event.
“With the wide reach that the tournament has, we hope this achievement will help to raise awareness and inspire other events, businesses, and individuals across the region and beyond.”
2023 is the Year of Sustainability in the UAE, and as the country prepares to host COP28, the UN Climate Change Conference in Dubai.
Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment at Dubai Department of Economy and Tourism, added: “This accomplishment sets an exceptional example of sustainable best practice within such high-profile global mass events, further reinforcing the city’s position as an international events hub in line with the Dubai Economic Agenda 2033 launched by our visionary leadership to further consolidate Dubai’s status as one of the top three global cities.”
