The winners of the MEPRA Awards 2025 were announced at an awards ceremony that recognised standout PR and Communications campaigns and agencies from more than 700 entries across 55 categories, spanning corporate reputation, ESG, crisis communications, integrated campaigns and sector-specific work.
Weber Shandwick MENAT emerged as the most awarded agency of the MEPRA Awards 2025, securing 26 wins across campaign, integrated and sector categories. Gambit Communications followed with 18 awards, while Current Global MENAT delivered one of the strongest overall performances.
Weber Shandwick MENAT was also named Large Agency of the Year, while Current Global MENAT won Medium Agency of the Year; and The Romans took Small Agency of the Year.
Tales & Heads was awarded Best Home-Grown Agency of the Year, while Mubadala Investment Company claimed In-House Team of the Year.
Among the individual honour winners at the MEPRA Awards 2025, Brian Lott of Mubadala Investment Company was named Best Communicator of the Year, recognising his role in shaping Mubadala’s global brand narrative.
The Chairperson’s Award was presented to Scott Armstrong, founder of Mentl, for his contribution to advancing mental health advocacy across the region. The ‘Dave Robinson’ Outstanding Young Communicator of the Year award went to Tala Majzoub of HAVAS Red Middle East, while Fathimath Nooha of Murdoch University won Outstanding Student Campaign for Project Mai Sahara: The Desert Doesn’t Forget a Drop.
Miral Destinations’ “A Whole New World Awaits” campaign emerged as the most awarded piece of work among the winners of MEPRA Awards 2025, picking up five wins different categories. While the campaigns Fixby – Don’t Look Down and New Balance – Run Your Way to Ramadan were tied for most number of golds won by a campaign, having won three each.
All the winners of the MEPRA Awards 2025 were assessed and selected by a jury of more than 130 industry experts, with work evaluated on creativity, strategic thinking and measurable impact.
Here’s the complete list of all the MEPRA Awards 2025 winners:
Best Arts & Culture Campaign
- Gold Gambit Communications & Emirates Literature Foundation : Getting in the Media’s Good Books!
- Silver Gambit Communications & BMW Group Middle East : Pop Art in Motion!
- Bronze Consulum : Meet Saudi
Best Automotive Campaign
- Gold Chevrolet Arabia X Weber Shandwick, CommonWealth, Carat, MRM : The V8 Engine
- Silver Weber Shandwick MENAT X Cadillac Arabia : Welcome to Villa Escalade!
- Bronze Current Global MENAT : Harley-Davidson – Mid-Life Check
Best Business to Business Campaign
- Gold Weber Shandwick MENAT and Mohammed bin Rashid Innovation Fund (MBRIF) : Building Startups, Building Nations
- Silver Acorn Strategy & Saudi Global Ports : Unlocking More Growth: Engaging B2B During the Strategic Launch
- Bronze Gambit Communications & Veolia : H₂Oman!
Best Consumer Goods Campaign
- Gold Current Global MENAT x Mullen Lowe : OMO – The Art of Stains
- Silver Current Global MENAT x Leo Burnett : Heinz – The Sachet Trade-Up
- Bronze Impact Porter Novelli & Clorox Scentiva : Clorox Scentiva – Disinfect and Set the Mood
Best Consumer Services Campaign
- Gold MSL Group Middle East : A story for every taste – MSL Group x Disney+
- Silver Gambit Communications & Property Finder : Plot Twist: Land-ing in Top Spot!
- Bronze MSL Group Middle East : “30 Years” Campaign – MSL Group
Best Education Campaign
- Gold Current Global MENAT x Mullen Lowe : Fixby – Don’t Look Down
- Silver Acorn Strategy & ADEK : REIMAGINING RECOGNITION: How the ADEK Awards Sparked a Joyous Celebration of Excellence Across Abu Dhabi’s Education Ecosystem
- Bronze Weber Shandwick MENAT & the Ministry of Higher Education & Scientific Research : A Quantum Leap for Higher Education in the UAE
Best Fashion & Beauty Campaign
- Gold Current Global MENAT : New Balance – Run Your Way to Ramadan
- Silver HAVAS Red Middle East : Rimmel London x BARNS in KSA
- Bronze Gambit Communications & MAF Lifestyle (lululemon) : The Long Stretch!
Best Financial Services Campaign
- Gold Checkout.com x Weber Shandwick MENAT : Empowering Businesses to THRIVE in the Digital Economy
- Silver The Romans : The Romans x Binance: Binance Blockchain Week
- Bronze The Romans : The Romans x Binance: Boomers, Backgammon & Binance
Best Food & Beverage Campaign
- Gold Current Global MENAT x FP7 : Puck – Recipe for Change
- Silver Current Global MENAT x Leo Burnett : Heinz – The Sachet Trade-Up
- Bronze Soul Communications : Girl & the Goose – Restaurante Centroamericano
Best Government Communications & Public Affairs Campaign
- Gold Burson & Ministry for Environment, Water & Agriculture : UNCCD COP16 – Giving a voice to The Land
- Silver BPG Group and Kuwait Banking Association : Scamming the Scammers – Kuwait’s National Stand Against Digital Fraud
- Bronze General Directorate of Identity & Foreigners Affairs-Dubai : For you We are Here
Best Healthcare Campaign
- Gold Tales & Heads x Merck : Fertility Your Way
- Silver Current Global MENAT : Harley-Davidson – Mid-Life Check
- Bronze Tales & Heads x Merck : Show Type 2 Diabetes the Red Card
Best Professional Services Campaign
- Gold Acorn Strategy & ruya bank : “You’ve Got Better Things to Do”: The UAE’s First Fully AI-Generated Banking Campaign
- Silver Weber Shandwick MENAT : Cracking the Creator Collaboration Equation
- Bronze Gambit Communications & FTI Consulting : David vs Goliath!
Best Property/Real Estate Campaign
- Gold Gambit Communications & Property Finder : Plot Twist: Land-ing in Top Spot!
- Silver PIXL Global : RICHMIND X PIXL: A Big Project Needs A Big Impact
- Bronze Brazen MENA : Reigniting The Heart of Europe
Best Retail Campaign
- Gold Soul Communications & Deliveroo : Drinkable Billboard
- Silver Gambit Communications & City Centre Bahrain : The Weight of Words
- Bronze Current Global MENAT x Mullen Lowe : OMO – The Art of Stains
Best Sports & Recreational Campaign
- Gold Current Global MENAT : New Balance – Run Your Way to Ramadan
- Silver Weber Shandwick MENAT X Nike: Running is awful, we love it!
- Bronze DP WORLD : BEYOND BOUNDARIES INITIATIVE
Best Technology Campaign
- Gold IBM and Weber Shandwick MENAT : Why Responsible AI is Responsible Business
- Silver Burson with Meta : #ElevateEveryMoment: Meta AI Launch in MENA
- Bronze Acorn Strategy & ruya bank : “You’ve Got Better Things to Do”: The UAE’s First Fully AI-Generated Banking Campaign
Best Transportation & Logistics Campaign
- Gold Acorn Strategy & Saudi Global Ports : Saudi Global Ports: Turning Infrastructure into Influence
- Silver Airbus and Four Agency Worldwide : Advancing aerospace through localisation
- Bronze Arabian Automobiles Co. : URVENTURES – Driving a new model of Logistics
Best Travel, Tourism & Hospitality Campaign
- Gold Burson : History Awakens by Burson with AlUla’s Destination Marketing Management Office (DMMO)
- Silver Miral Destinations, Weber Shandwick, Momentum, Initiative, HQWS, Dejavu : A Whole New World Awaits: The 13-Day Machine Behind Abu Dhabi’s Most Magical Moment
- Bronze The Romans : The Romans x Wynn Al Marjan Island: One In A Million
Best Brand Activation Campaign
- Gold Current Global MENAT : New Balance – Run Your Way to Ramadan
- Silver e&, Weber Shandwick, Initiative : Go for More by e&
- Bronze Brazen MENA : Jack Daniel’s x McLaren: A Bold Partnership at Full Speed
Best Collaborative Partnership Campaign
- Gold e&, Weber Shandwick, Initiative : Go for More by e&
- Silver The Romans x MCH Global : The Romans x Wynn Al Marjan Island: One In A Million
- Bronze Gambit Communications, FIX Dessert Chocolatier & Deliveroo : Taste of the Summer!
Best Corporate Reputation Campaign
- Gold e&, Weber Shandwick, Initiative : Go for More by e&
- Silver M42 : Transforming M42’s Global Reputation: Advancing Innovation in Health, for People and the Planet
- Bronze Quill : MBZ-SAT Campaign
Best Crisis Communications/Issues Management Strategy
- Gold Action Global Communications UAE : Holding Serve at the Dubai Duty Free Tennis Championships
- Silver Matrix Public Relations : Navigating the Storm: Safeguarding a Legacy in the Middle East
- Bronze Acorn Strategy & Saudi Global Ports : Unlocking More Growth: MANAGING RISK AND PROACTIVE CRISIS MANAGEMENT
Best ESG Campaign
- Gold Current Global MENAT x FP7 : Puck – Recipe for Change
- Silver BPG Group and CINET : Meeting Your Financial Reputation
- Bronze Gambit Communications & City Centre Bahrain : The Weight of Words
Best Integrated Campaign
- Gold IBM and Weber Shandwick MENAT : Why Responsible AI is Responsible Business
- Silver M42 : Unify to Amplify: M42’s Integrated B2B Campaign
- Bronze Dubai Holding : Dubai Holding – Gift It Forward 2025
Best Integrated Campaign – B2C
- Gold Miral Destinations, Weber Shandwick, Momentum, Initiative, HQWS, Dejavu : A Whole New World Awaits: The 13-Day Machine Behind Abu Dhabi’s Most Magical Moment
- Silver The Romans : The Romans x Wynn Al Marjan Island: One In A Million
- Bronze Gambit Communications & Continental Tires : #MomentsofTrust
Best Internal Communications or Change Management Campaign
- Gold Mubadala Investment Company : Mubadara: Where Every Employee Is a Founder
- Silver Miral : Miral Values Campaign
- Bronze Soul Communications & Deliveroo : DeliveRoom
Best Media Engagement Event
- Gold Current Global MENAT x Mullen Lowe : Fixby – Don’t Look Down
- Silver Miral Destinations, Weber Shandwick, Momentum, Initiative, HQWS, Dejavu : A Whole New World Awaits: The 13-Day Machine Behind Abu Dhabi’s Most Magical Moment
- Bronze Google and Weber Shandwick : Twenty Years of YouTube Magic
Best Non-Profit/Pro-Bono Campaign
- Gold Dubai Holding : Dubai Holding – Gift It Forward 2025
- Silver WQAF Abu Dhabi & Burson : Life Endowment: Sustainable Funding to Cure Those in Need
- Bronze Place Communications : Place Communications with SOUAE – UAE’s Debut at the Special Olympics World Winter Games – Turin 2025
Best Stunt or Live Event
- Gold AlUla’s Destination Marketing Management Office (DMMO) : Instagram Creators Summit by AlUla’s Destination Marketing Management Office (DMMO) in partnership with Meta
- Silver Consulum : Meet Saudi
- Bronze TBWA\RAAD with Deliveroo UAE : Deliveroo “Petvertising” Campaign
Best Use of Arabic Language Campaign
- Gold BLJ Worldwide : مؤسسة قطر: مبادرة “بالعربي”- لأفكار صوت و صدى
- Silver Weber Shandwick and the Department of Health – Abu Dhabi : Love is…Genetic Planning
- Bronze The Romans : The Romans x Binance: Boomers, Backgammon & Binance
Best Use of Artificial Intelligence Campaign
- Gold Current Global MENAT x Leo Burnett : Heinz – The Sachet Trade-Up
- Silver Media City Qatar, Weber Shandwick, M&C Saatchi : Qatar ArtBeat’
- Bronze Burson & Ministry for Environment, Water & Agriculture : UNCCD COP16 – Giving a voice to The Land
Best Use of Influencers or Brand Ambassador Campaign
- Gold L’Oreal Paris : Sit El Beit by L’Oréal Paris
- Silver Current Global MENAT : Papa Johns – The Flakiest Bite
- Bronze Google and Weber Shandwick : Twenty Years of YouTube Magic
Best Use of Limited Budget Campaign
- Gold Dyson and Weber Shandwick : Homegrown genius, global impact: The James Dyson Award in the Middle East
- Silver Gambit Communications & Art for All : Giving Andy Warhol, The Glam Factory its 15 Minutes of Fame!
- Bronze MSL Group ME and the LEGO Group Middle East : Build It With Him’ Campaign – MSL Group x the LEGO Group Middle East
Best Use of Media Relations – B2B Campaign
- Gold M42 : Headlining Healthcare: M42’s Global Media Relations Impact
- Silver Brazen MENA : Reigniting The Heart of Europe
- Bronze Edelman Middle East : Turning Evidence Into Impact
Best Use of Media Relations – B2C
- Gold M42 : Headlining Healthcare: M42’s Global Media Relations Impact
- Silver Brazen MENA : Reigniting The Heart of Europe
- Bronze Edelman Middle East : Turning Evidence Into Impact
Best Use of Media Relations – B2C
- Gold Miral Destinations, Weber Shandwick, Momentum, Initiative, HQWS, Dejavu : A Whole New World Awaits: The 13-Day Machine Behind Abu Dhabi’s Most Magical Moment
- Silver Current Global MENAT x Mullen Lowe : Fixby – Don’t Look Down
- Bronze Gambit Communications & Samsung : Bringing Foldable Devices into the Fold!
Best Use of Social Media
- Gold Mubadala Investment Company : From the Heart of the UAE: A Social Tribute to the late Sheikh Zayed bin Sultan Al Nahyan
- Silver Experience Abu Dhabi : Kids Recommended – Experience Abu Dhabi
- Bronze RAPP MENA – Team x : The Mercedes-Benz Review That Moved Millions: LEGO G-Class x Laura
Best Use of Thought Leadership
- Gold Gambit Communications & Veolia : H₂Oman!
- Silver Gambit Communications & Property Finder : Plot Twist: Land-ing in Top Spot!
- Bronze IBM and Weber Shandwick MENAT : Why Responsible AI is Responsible Business
Best Use of Visual Communication
- Gold HAVAS Red Middle East : Pampers – Joy Has Come Early
- Silver The Romans : The Romans x Wynn Al Marjan Island: One In A Million
- Bronze TBWA\RAAD with Deliveroo UAE : Deliveroo “Petvertising” Campaign
Best Campaign in Bahrain
- Bronze Gambit Communications & City Centre Bahrain : The Weight of Words
Best Campaign in Lebanon
- Bronze Current Global MENAT x FP7 : Puck – Recipe for Change
Best Campaign in Egypt
- Silver Weber Shandwick MENAT, Carat & Mastercard : Demystifying Tokenization: How Mastercard Built Trust to Transform Egypt’s Payments
- Bronze Orascom Development : El Gouna
Best Campaign in Kuwait
- Silver BPG Group and Kuwait Banking Association : Scamming the Scammers – Kuwait’s National Stand Against Digital Fraud
- Bronze BPG Group and Ooredoo Kuwait : Platform 51 – Re-awakening a Nation’s Memory
Best Campaign in Oman
Bronze Gambit Communications & Veolia : H₂Oman!
Best Campaign in Qatar
- Gold Qatar Foundation : TOMORROW’S WORLD
- Silver BLJ Worldwide : Msheireb Properties – Annual Communications Campaign
- Bronze Pin&Notch : #BeatPlasticPollution: Mobilizing Communities, Powering Change
Best Campaign in Saudi Arabia
- Gold Current Global MENAT x Mullen Lowe : OMO – The Art of Stains
- Silver Gambit Communications & Uber : Women For Women
- Bronze MSL Group Middle East : “30 Years” Campaign – MSL Group
Best Campaign in UAE
- Gold Current Global MENAT x Mullen Lowe : Fixby – Don’t Look Down
- Silver Burson & EGA : EGA – Break the mould
- Bronze Miral Destinations, Weber Shandwick, Momentum, Initiative, HQWS, Dejavu : A Whole New World Awaits: The 13-Day Machine Behind Abu Dhabi’s Most Magical Moment
