Grey Group has acquired a majority stake in hug digital, a leading independent regional digital marketing agency, based in the Middle East. Founded in 2009 by chairman Oussama Jamal and CEO Tim Baker, hug digital is one of the largest and fastest growing digital agencies in the MENA region.
Hug provides digital campaigns, social media, content, influencer and activation marketing, web and mobile app development, media planning and buying as well as digital research, analysis and social listening.
“Grey Group’s acquisition of hug digital enhances our leadership position in the MENA creative and digital space,” said Nirvik Singh, chairman and CEO of Grey Group Asia Pacifi
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