Alliance Media delivered a Digital Out of Home (DOOH) placement in Kuwait City to coincide with the opening of Goldman Sachs’ new office, underscoring the continued use of large-format digital media in high-profile corporate launches across the region.
Goldman Sachs officially opened its Kuwait office on 6 October 2025, marking a further expansion of its footprint in the Middle East.
Commenting on the announcement, David Solomon, Chairman and Chief Executive Officer of Goldman Sachs, said: “Kuwait is driving forward a rapid transformation to deliver economic growth and opportunities for its citizens… [and] we look forward to deepening our longstanding partnership with Kuwait.”
The New York–headquartered financial institution said the move reflected its long-term commitment to Kuwait’s economic development and financial sector. The campaign ran across premium DOOH sites in key commercial areas of Kuwait City, providing visibility at scale during the bank’s market entry.
Goldman Sachs has worked with Kuwait for more than five decades across investment banking, capital markets and asset management. Its presence in the country has also included professional training initiatives aimed at developing local talent, in collaboration with institutions such as the Kuwait Investment Authority, the Public Institution for Social Security and the Kuwait Fund.
Alliance Media’s DOOH execution reflects a broader industry shift, as global financial and corporate brands increasingly turned to OOH and DOOH media to support office openings and signal long-term market intent. High-impact digital formats in business districts have continued to be favoured for their reach, visibility and perceived credibility among stakeholders.
