Geometry announces Roy Armale as its first Global Chief Innovation Officer

Roy will also oversee the agency’s innovation practice in order to accelerate growth opportunities for clients

Geometry Global, WPP’s end-to-end Creative Commerce agency promotes Roy Armale to Global Chief Innovation Officer, effective immediately. Roy is tasked with re-engineering and embedding a leading-edge platform and tools to enable the delivery of Geometry’s Living CommerceTM operating system globally. He will also oversee the agency’s innovation practice, embedding the use of technology into the strategic and creative process to accelerate growth opportunities for clients. 


“Like all companies, technology is vastly transforming the way business and people connect, build and deliver products and growth. Roy is a brilliant mind who has brought new and disruptive platforms to our agency across EMEA.  By expanding his remit worldwide, he will have greater strategic impact on our business, unifying our data cloud solutions, activating digital and project management tools, and creating new collaboration and innovation capabilities worldwide,” commented Beth Ann Kaminkow, Global CEO.


Roy started his career with Geometry where he worked on the application of behavioral thinking to shopper marketing to keep clients ahead of the transformation happening at retail.  His work across the agency’s diverse roster has resulted in the adoption of new innovation practices by many of its clients, and the acceleration of the agency’s investment in building collaboration tools that bring data and technology closer to clients, turning ideas into scalable creative commerce solutions. Roy will be responsible for the embedding and adoption of this process within Geometry, while contributing to the WPP technology agenda as a member of the WPP CTO Council. 


On his new role, Roy said, “I am humbled by the opportunity to connect more deeply into Geometry. The enablement of our highly skilled talent to operate more efficiently and effectively across the world has the potential to catapult our delivery of creative solutions for clients, locally and globally.  With a distinct approach to understanding people, and the new behaviors that drive engagement and ultimately purchase, Geometry has been on a mission to build a future-forward engine that goes beyond media and channels to find those opportunities that deliver conversion within a new commerce landscape. I look forward to working with our leaders in delivering on this vision.”