Nestle has released a new video campaign to introduce its ‘Nescafe 3-in-1 Shot’ to the Egyptian market.
The Arabic ad spot was developed by the creative team at FP7/McCann Cairo in partnership with Egyptian production house Everyone.
Abdallah Hussein, Associative Creative Director, FP7/McCann Cairo said, “Nescafe wanted to release a campaign that announces its new stock keeping unit (SKU) while also boosting its original 3 in 1 packet.”
The new Nescafe product is a smaller single use packet of the pre-existing instant coffee blend. The video has a consistent theme of comedy, with satirical comparisons made with the new product’s predecessor, ‘Nescafe 3-in-1’.
The challenge was
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