A start-up aimed at bringing a ‘new order’ of media advertising to the Middle East has launched in Dubai.
Richard Fitzgerald, former managing director of Brndstr, a tech start-up that allows brands to automate replies to Twitter activity, has founded the ‘new media’ company Augustus, which aims to fuse the agency model with publishing.
Based at Google’s Astrolabs in Jumeirah Lakes Towers and operated by a team of five, the company’s vision is “to establish and maintain a ‘new order’ of digital advertising with data and content at the heart of everything we do”.
The company provides services in social media, video creation and branded events. In addition to these, Augus
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