If you drive in Dubai, it’s hard to miss the digital video billboards commissioned by UAE-based gifting company, FNP.ae.
The FNP.ae ads feature 12,000 times a day on the longest and busiest road in UAE, Sheikh Zayed Road. With football fever at an all-time high and Christmas and New Year round the corner, the boards are becoming a hit with motorists and passengers on the road.
Sixteen different ads flash through, an average of 750 times each every day – standing out with their rich video content and clever messages. “We get a kick delivering on time” and “Flowers Inspire Friends Always” bring the Football-themed communication home while “Your gifts can reach before you do” and “Don’t be sorry you’re late, send a cake” make reference to both the 60-minute delivery guarantee that FNP.ae offers and the notorious traffic jams during the busiest season of the year on the roads.
Doing multiple creative executions has been a hallmark of FNP.ae. Given that over 500,000 people cross these billboards every day in both directions, the brand continually refreshed the messages to keep them interesting, instead of doing static billboards.
This outdoor campaign was planned and executed by FNP’s brand and media advertising firm Pinstorm.
Yalla habibi, time for a drive to Sheikh Zayed Road!
For those of who have missed seeing the LED billboards, here are some of the interesting ads with a few useful messages:
To keep up with the football fever FNP.ae plays an ad that says
Flowers Inspire Friends Always And We get a kick delivering on time.
A mad morning rush to work, forgot to send your bestie a cake – Well, the billboard will remind you
Don’t be sorry you are late, send a cake.
No time to buy a gift? FNP.ae has made it super easy for you to buy a gift for anyone, from anywhere too!
The perfect place to send a gift from? Your car.
And besides anywhere and anytime their promise of delivery in 60 minutes comes through when they say
Your gifts can reach before you do.
Always prompt at reminding you of the important days and occasions, here is how they are doing the same through OOH.
Forgot a birthday today. Not too late. FNP them.
Someone’s birthday today? FNP them.
With the promise of
Touch a heart in 60 minutes.
Along with the English lines the ads are up in Arabic too.