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FACT London to capture essence of London for Middle East market

FACT London will cater to the Middle Eastern market, encompassing GCC residents, expats, and the UK capital’s diaspora.

FACT London

FACT Magazine’s recently launched FACT London, which marks the brand’s first step outside of the GCC region, is set to become the essential guide to London for the Middle East market.

The online publication aims to capture the essence of London, and will cater to the Middle Eastern market, encompassing GCC residents, expats, and the UK capital’s diaspora.

With the highest Arab population in the UK, London serves as a home away from home for both returning visitors and new residents. Saudi nationals reportedly spending three times the overall average visitor’s expenditure.

FACT Magazines’ Publisher, Edward Smith, explained: “FACT Magazines has been at the forefront of championing the best in arts, culture, food and travel. We are thrilled to bring our passion and expertise from the Middle East to London. Whether it’s uncovering cultural trends or exploring the latest restaurants and bars, we are committed to delivering engaging and entertaining content.

The title will also cover in-depth reviews of hotels, celebrity interviews, opinion pieces, cultural events, breaking hospitality stories, and travel guides. To date, FACT has been delivering content across FACT Abu Dhabi, FACT Dubai and FACT Saudi Arabia.

“The launch of FACT London marks an exciting chapter in our ongoing mission to celebrate cities. The GCC and London have a special, strong and long-standing relationship, and the capital is a popular destination for this market to live, study, work and visit. Due to our unique position, we will showcase that synergy and create a local guide with a global reach,” Smith added.

FACT London will offer insights into the city’s best dining, entertainment, fashion, lifestyle and wellness experiences, along with destination guides for the discerning traveller.

• Food: Uncover dining destinations and hidden gems, from MICHELIN Starred restaurants to celebrity chefs, across reviews, news stories and listicles.
• Arts: Stay up to date with events across auctions, museums and galleries, from leading art institutions to royal residences.
• Culture: Explore the fashion, film and music scene with news stories, features and reviews, and interviews with artists, comedians and designers.
• Travel: Trust our five-star hotel reviews and guides to luxurious locations, which have been carefully curated on Mauritius, Maldives, Seychelles and more.

As part of the renowned FACT Magazines family, FACT London aims to uphold the publication’s commitment to high-quality and engaging content that resonates with both locals and visitors. The content is written by a local, knowledgeable team with an international perspective.