F31 has appointed Tareq Khorsheed as E-sports Client Director.
Khorsheed will be responsible for driving the agency’s e-sports strategy and capabilities across the region, working in both Dubai and Abu Dhabi offices, along with the Riyadh office, which is set to open soon.
He will play a key role in exploring new opportunities and identifying areas of innovation within the marketing sector, while maintaining a balance between short and long-term growth.
Khorsheed is an experienced sports marketing and partnerships professional. His journey began at IMG Consulting, focusing on strategic marketing and commercial partnerships for key sports sponsors.
In 2020, he joined F31 and worked on Expo 2020 Dubai, where he oversaw 30 plus domestic and international partnerships across various categories and tiers.
Following the Expo, he returned to F31’s headquarters, diving into Gamers8, the largest E-sports event globally.
Khorsheed said: “I am delighted to now lead F31’s division of E-sports clients – it’s been a great way to start 2024,” said Khorsheed. “I hope my skillset and passion for gaming supports the agency’s continued growth, and enhances the robust foundations already set by my colleagues, for all our clients across the region.”
