Expo City Dubai has unveiled the Artificial Intelligence Film Festival (AIFF).
As the region’s first of its kind, AIFF is spanning for six months, featuring international competitions, film screenings, panel discussions with AI experts and filmmakers, and workshops exploring AI’s innovative role in film production.
Creative communication for the festival was executed by Livingroom/LRDXB using AI technology only.
The film competition, that started in early September, welcomes both professional and amateur filmmakers to submit AI-enhanced short films, leading to an awards ceremony on February 29th, 2024.
Jad Hindy, Senior Vice President – Marketing, Expo City, said: “ We think the creative community in Dubai will be especially excited to explore the challenges and opportunities of AI film making.
“The potential for AI filmmaking is limitless and is the playground many creators have been waiting for.
“We’ve had an amazing response so far. There’s still plenty of time for anyone interested to enter. They just have to visit our website to discover more.”
The festival represents the merging of technology and storytelling, offering a platform to explore the relationship between AI and creative expression.
Seyoan Vela, Chief Creative Officer at Livingroom/LRDXB said: “At the start of this journey, we didn’t know how much we didn’t know about using AI effectively in production.
“However much you know in theory, it’s only when you do that you really learn. I really like Jennifer Fischer’s comparison of AI being like a plane sitting on a runway.
“A bird flies intuitively but a plane can go further, higher, and faster. But you need to learn how to fly it to reach those heights.
“When we started, we could just about get off the ground. Now we can land at our destination.”
Diego Flórez, Head of Innovation at Livingroom said: “The campaign ‘AI + U’ was born with the clear intention of bringing a positive and responsible message to the creative community.
“One that says that AI is your perfect partner to create, as it offers the skills you might lack. It won’t do amazing things on its own.
“It won’t tell great stories or make epic films alone. It needs humans. It needs you (U).”
Expo City Dubai invites filmmakers, tech enthusiasts, and creative visionaries from around the world to join them on this journey.