The chief executive of Mindshare MENA Samir Ayoub has resigned from his position after nearly 17 years, it was announced today.
Chief client officer and United Arab Emirates team lead Ravi Rao will replace him from February 1.
Ayoub has been appointed Delegate of the Board at Mindshare MENA and will continue to act as a consultant to the agency until July this year.
He said “My time with Mindshare has been rewarding and exhilarating.
“Much has changed in the consumer and media landscape since I took on the CEO role 17 years ago. I am delighted that the company will continue to flourish, guided by the experienced and capable hands of my friend and colleague Ravi Rao. In the coming
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