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EFG Hermes ONE rebrands, offers upgraded UX

EFG Hermes ONE, a trading app, has rolled out a rebrand across Egypt and Kuwait. The app will soon be available in the UAE too.

EFG Hermes ONE, new branding.

EFG Hermes ONE, the trading app from EFG Hermes, an EFG Holding Company and a leading investment bank in the Middle East and North Africa (MENA), has announced the launch of its rebranded, all-new enriched platform.

With a new brand identity, a redesigned interface, and a range of cutting-edge features, the revamped EFG Hermes ONE aims to transform the user experience and empower investors to seize control of their financial futures.

The new EFG Hermes ONE application includes a comprehensive range of enhanced features designed to provide users with an all-in-one trading experienc


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.