posted on Jul. 17, 2024 at 12:47 pm

Effective marketing strategies for modern businesses

posted on Jul. 17, 2024 at 12:47 pm

Lumos Digital Consulting's Aakriti Kapoor lends valuable advice on how to develop an effective marketing strategy.

Aakriti Kapoor, CEO and Co-founder of Lumos Digital Consulting

In today’s digital age, while online marketing might remain an elusive topic, most businesses recognise the importance of investing in advertising to achieve both short-term and long-term goals.

In a world where everyone is vying for your attention, it is crucial to capture interest effectively without overwhelming the user. This is where a clear digital strategy comes into play.

In my years of experience at leading tech companies like Pinterest and Snapchat, and now as the owner of Lumos Digital Consulting, I have encountered numerous scenarios

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.