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Effective marketing strategies for modern businesses

Lumos Digital Consulting's Aakriti Kapoor lends valuable advice on how to develop an effective marketing strategy.

Aakriti Kapoor, CEO and Co-founder of Lumos Digital Consulting

In today’s digital age, while online marketing might remain an elusive topic, most businesses recognise the importance of investing in advertising to achieve both short-term and long-term goals.

In a world where everyone is vying for your attention, it is crucial to capture interest effectively without overwhelming the user. This is where a clear digital strategy comes into play.

In my years of experience at leading tech companies like Pinterest and Snapchat, and now as the owner of Lumos Digital Consulting, I have encountered numerous scenarios


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