Ema Linaker asks what Mary Meeker’s 2016 Internet Trends Report means for marketers
In 2010, the year Mary Meeker left Wall Street for the elite Silicon Valley venture capital firm Kleiner Perkins Caufield Byers (KPCB), she was named “one of the 10 smartest people in tech” by Fortune magazine. Which means we should all pay attention to the latest Internet Trends Report, one of the most eagerly anticipated reports of its kind in Silicon Valley.
A small but important aside before you delve in. Meeker’s report barely even acknowledges the existence of the Middle East, except to note that the birth rate is declining and life expectancy is increasing – no surprise there. We have on
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
