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Dubai athlete stars in “Life in Dubai” series

The episode's core objective is to showcase Dubai's thriving health and fitness scene

Create Production, in partnership with the Department of Economy & Tourism (DET), unveils an episode for the “Life in Dubai” series, featuring entrepreneur and athlete Marcus Smith and his wife, Holly Smith.

The episode’s core objective is to showcase Dubai’s thriving health and fitness scene, emphasising its appeal to married couples and entrepreneurs.

Marcus and Holly Smith epitomise this narrative, embodying the city’s active and entrepreneurial spirit.

He is an entrepreneur, motivational speaker, extreme athlete, coach and founder of the performance company InnerFight and the Paleo food provider, Smith St Paleo.

His wife, Holly Smith, complements his life and work, contributing to their joint endeavors in Dubai’s health and fitness space.

In response to the brief, the episode takes on a mini-documentary style, allowing the Smiths to share their experiences organically.

The unscripted approach offers viewers an authentic perspective, underlining Dubai’s allure for those seeking an active and vibrant lifestyle.

Distinguishing itself within the “Life in Dubai” series, the episode not only captures the Smiths’ daily lives but also highlights Dubai’s dynamic and entrepreneurial environment.

Off-screen interactions add an extra layer of depth and personal connection, enhancing the impact and engagement of the episode.