Brand Lounge has launched an office in Riyadh, Saudi Arabia.
The agency has played a key role in shaping brand narratives in the region.
It is known for its proprietary approach to brand development helping businesses create and communicate differentiated brands that align with their business goals.
The new office highlights its commitment to maximising value in the Saudi landscape.
The launch event, ‘Maximising Vision: Unveiling Brand Lounge in Saudi Arabia,’ took place at the Marriott Riyadh Diplomatic Quarter.
It brought together influential figures, including C-level executives, senior managers, government officials, entrepreneurs, and valued partners of the consultancy.
It emphasised the importance of brand development and the private sector’s role in contributing to the Kingdom’s Vision 2030, particularly the goal of achieving a thriving economy.
The consultancy’s work has been recognised with numerous awards, notably the Grand Prix Award for Transform Middle East Africa in May 2023.
A highlight of the event was the agency’s recent acquisition of PeopleMena, resulting in the formation of BLP, the Brand Lounge culture practice.
Hasan Fadlallah, Founder & CEO of Brand Lounge said, “Saudi Arabia has always been a key market for us, and we’ve been working with Saudi brands since 2007.
“However, today’s launch event symbolises our renewed commitment to the Kingdom, collaborating with Saudi businesses to usher in a new era of branding excellence.”
