Agency kicks off with the Honda account.
Dentsu Aegis Network announced today the appointment of Koji Watanabe as MD of its ‘newly launched’ agency Dentsu Middle East & Africa. The agency has commenced operations with client Honda on board.
Dentsu MEA becomes the sixth Dentsu Aegis Network agency in MENA, alongside Carat, iProspect, Isobar, Posterscope and Vizeum.
Watanabe, a Dentsu network veteran of over 20 years, has moved from Japan. He will report to Michael Nederlof, CEO, Dentsu Aegis Network MENA. In past assignments, Watanabe has worked with Dentsu Alpha in Vietnam and the Philippines.
Nederlof said, “It was always earmarked to introduce Dentsu into the region a
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