Panels are always fun, especially when there’s discord (which we don’t have enough of in this region, at least in public). However, at this month’s Marcomms360 conference, there wasn’t a hint of dissent on the question of certification. Despite what we’ve seen in the US, with the hiring of a financier as the head of communications at the White House, and a number of ethical malpractice cases that have affected the industry globally, it seems we’re still not convinced about the need for a certification that says we’re proven to be able to do what we say we can do. The excuses include the fast-changing pace of the industry and its recent arrival into the region.
Well, you know wh
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