DAMAC Properties has signed up as a partner for Formula 1 (F1) team Oracle Red Bull Racing, marking the start of a long-term partnership with the racing team.
The collaboration is the result of DAMAC Properties and Oracle Red Bull Racing sharing values of ambition, performance, innovation and a pursuit of excellence.
“Partnering with DAMAC Properties is an exciting moment for Oracle Red Bull Racing. Their ambition and commitment to excellence mirrors the values that drive our team. We believe that the partnership will open avenues for stronger global engagement and create meaningful impact for both organisations,” said Laurent Mekies, CEO and Team Principal of Oracle Red Bull Racing.
The partnership will see DAMAC Properties branding and logos appear on the Oracle Red Bull Racing team’s halo and sidepods. Extending beyond the car itself, the branding will also be positioned on the team principle and driver team – featuring four-time world champion Max Verstappen and up-and-coming talent Isaac Hadjar – kit, helmets and race suits. The collaboration is also expected to generate greater global engagement and create meaningful outcomes for both brands.
“At DAMAC, we are constantly seeking partnerships that are distinctive, powerful and aligned with our ambition to be a trendsetter in the market. Oracle Red Bull Racing is a perfect fit for us, a team that challenges limits, embraces innovation, and consistently performs at the highest level,” said Ali Sajwani, Managing Director of Operations, Finance, & Hospitality at DAMAC Properties, “This partnership reflects our mindset as a business and our vision for the future.”
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DAMAC Properties’ values are further aligned with the sport due to Formula 1’s emphasis on accuracy and superior performance, as well as its standing as the highest level of motorsport.
“Formula 1 represents precision, innovation and elite performance at the highest level, values that resonate deeply with our brand DNA,” said Amira Sajwani, Managing Director of Sales & Development at DAMAC Properties. “I truly believe that no real estate developer in the UAE has built a partnership portfolio as diverse and globally impactful as DAMAC’s, and this collaboration is a powerful testament to that journey.”
The collaboration is yet another feather in DAMAC Properties’ hat, where the brand has signed multiple strategic alliances with global brands such as Roberto Cavalli and Paramount. Oracle Red Bull Racing joins Chelsea Football Club as part of the brand’s global sports partnerships portfolio.
