From left: Sahana Kakkar; Khawla Haddad, Co-Founders, HALTFONE. Creative and cultural agency HALFTONE has opened doors in the Middle East, offering brands a more considered approach to building relevance through culture, context, and experience.
The agency has been co-founded by two female senior industry leaders: Khawla Haddad and Sahana Kakkar, who collectively have experience across brand strategy, creative communications and experience-led work.
Haddad has led and contributed to award-winning, culturally driven initiatives for global brands and Kakkar brings a strong background in creative communications and experiential work, having previously founded and led experiential agency House of Creations.
The agency operates across brand strategy, creative development, and experience-led work. This model is focused on partnering with regional and global brands to shape relevance through cultural context rather than trend.
“Culture isn’t something that can be manufactured or rushed,” said Haddad. “It’s shaped through people, place, timing, and relationships. HALFTONE exists to help brands work within that complexity rather than simplifying it.”
Rather than positioning itself as a traditional agency, HALFTONE operates as a cultural partner, collaborating closely with brands to translate insight into meaningful creative outcomes. Its approach is rooted in understanding people, place, and timing – translating cultural insight into work that feels meaningful, human, and enduring.
“By bringing together our different strengths and perspectives, we were able to design an agency that reflects how culture actually works,” said Kakkar. “HALFTONE is about building relevance with intention, not volume”.
The agency’s work aims to span across campaigns, platforms, and experiences that showcase behind-the-scenes operations to shape relevance before reaching the public eye.
