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Creativity in the era of Generative AI

Generative AI has transitioned from the realm of experts to the hands of everyone, leading to a surge of accessible, ever-improving AI-powered solutions

Image Credit: TBWA\RAAD

Despite its young age, generative AI is already reshaping creative work.

In a recent podcast, former Google executive Mo Gawdat said: “Our way of life is not going to be the same again”, a quote that deeply resonates with me. Indeed, in the creative industry, our approach to creativity is undergoing a profound transformation today.

Two crucial factors contribute to this shift: accessibility and the rapid improvement of generative AI models.

Generative AI has transitioned from the realm of experts to the hands of everyone, leading to a surge of accessible, ever-improving AI-powered soluti


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