Hazem El Zayat, Chief Experience Officer – MENA, Ogilvy One says brands need to shift focus from managing to crafting customer relationships.
“We’re using data to inform our messaging, deliver personalised communications, drive better results and achieve higher ROI.”
Are you really? What makes a good strategy a good measure for improved ROI? The marketing landscape is evolving rapidly. Traditional strategies that inundate consumers with generic content are no longer effective. Attention is scarce, and brands compete for seconds from consumers.
The antiquated, one-directional communication strategies that domina
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