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Commonwealth of Independent States travellers’ interest in GCC destinations is soaring

Six ways businesses can engage them in the region’s digital space

A trend has recently emerged in the ever-changing global travel landscape: a growing interest from the Commonwealth of Independent States (CIS) travelers shifting their preferred travel destinations to the Gulf Cooperation Council (GCC) countries.
GCC destinations among CIS users
The data collected by the CIS’s search engine – Yandex, with 84.7 million unique monthly users, illustrates that interest in GCC travel destinations has significantly increased since January 2022.

The table below demonstrates the total search queries. Notably, the data was collected using generic rather than branded keyword queries.

Peak interest among CIS users came in January 2023, reaching almost 800,000 queri


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