FP7 Cairo created an integrated campaign covering TV, radio, outdoor, digital, ambient and on-the-ground activation for Coca-Cola Egypt called ‘Etganen’. The idea was to tackle frustrations felt by Egyptians by giving them an example of how performing random acts of kindness would in turn give them satisfaction and happiness.
Project Crazy For Good (Etganen)
Client Coca-Cola Egypt (Atlantic industries)
Creative agency FP7 Cairo
Managing director Sahar El Zoghby
Business unit head Ahmed Fayez
Account director Magued Farahat
Senior account executive Ahmed Youssef
Executive creative director Abd el Salam Abd el Salam
Creative director Ahmed Hafez
Copywriters Menna Elkey, Youmna El Essely and Abd el Rahman Abou Zeid
Art director Ahmed Coutry and Mina Mounir
Digital credits Digital Republic, Connect Ads and Techno wireless
Media agency UM7
Director Ali Ali
Producer Heba Radwan
DOP Boutros Mouarkech
Production company Leo Media
