The Work

Grand Egyptian Museum partners with Mansour in cinematic tribute to heritage

Anup OommenOct 14, 2025

IKEA ‘Phone Sleep Collection’ tucks phones (and humans) in at night

Hiba FaisalOct 13, 2025

A deep-dive look into Samsung MENA’s ‘You Deserve More’

Campaign StaffOct 13, 2025

Saudi’s KAUST University shows ‘scientists on a mission’ to have real-world impact

Anup OommenOct 13, 2025

Starbucks ‘Original Knows Original’ celebrates individuality of consumers

Anup OommenOct 13, 2025

Tanishq brings ‘India Wali Diwali’ to life for Indians missing home across the globe

Anup OommenOct 10, 2025

Find Your Tarek: talabat #GetTarekToGoPro shows how it delivers value in daily life

Anup OommenOct 10, 2025

GymNation goes ‘weightless’ for World Mental Health Day

Shantelle NagarajanOct 10, 2025

Jeep, Publicis Middle East unveil ‘Rescue Squad’ for off-roaders and gamers

Anup OommenOct 8, 2025