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AOTYME2026
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The Work

Ascend Esports

Ascend Esports, Red Dot Marketing drive 237k+ impressions with digital campaign

Shantelle NagarajanSep 10, 2025

Dove puts bonds to the test with wellness activation

Ishwari KhatuSep 10, 2025

OUI Amaal Mansory

OUI imagines life beyond blueprints in Amaal x Mansory campaign

Anup OommenSep 10, 2025

Namshi and Tommy Jeans launch Style Academy, a digital-first campaign that flips the Back-to-School script by celebrating Gen Z’s creativity, confidence, and cultural influence in the Middle East.

Style academy: How Namshi and Tommy Jeans put Gen Z in the driver’s seat

Hiba FaisalSep 9, 2025

The Refreshment Club leaned into AI to digitally reconstruct the piece in time for the launch campaign.

Elie Saab, The Refreshment Club solve luxury marketing challenge with AI

Anup OommenSep 9, 2025

Humans of Binance

‘Humans of Binance’ campaign redefines crypto marketing with authentic storytelling

Anup OommenSep 9, 2025

The PR stunt turned into a guerrilla marketing campaign, being amplified digitally and via social media across Instagram, TikTok, Facebook and YouTube as thousands of pieces of user-generated content flooded the internet following the PR stunt.

noon rider goes viral by video-calling his mother with Amitabh Bachchan lookalike in Dubai

Anup OommenSep 9, 2025

Jashanmal Group Back-to-School campaign

Jashanmal Group unveils Back-to-School campaign with rewards worth AED150,000

Anup OommenSep 8, 2025

Shareet Studios’ campaign for Zain aimed to prove it as the Fastest internet in Kuwait, garnering 2.5M views and expanding to OOH.

Fastest internet in Kuwait? Zain and Shareet Studios make their case in latest campaign

Hiba FaisalSep 4, 2025

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