The Work

KAYALI blends humour, nostalgia in creator-led Musk | 12 comeback campaign

Anup OommenDec 9, 2025

KFC turns flavour into talking points with ‘Taste Rules’

Shantelle NagarajanDec 8, 2025

Nando’s launches JBR location with 3D billboard

Shantelle NagarajanDec 8, 2025

IKEA unveils new brand platform: ‘Here to Be Part of Your Story’

Shantelle NagarajanDec 8, 2025

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Anup OommenDec 5, 2025

Heinz Ketchup Zero sees market share rise with talking fridge activation

Shantelle NagarajanDec 4, 2025

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

Shantelle NagarajanDec 4, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Anup OommenDec 3, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Anup OommenNov 28, 2025