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Latest
- Agency of the Year
- Appointments
- Brands Focus
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- PR
- Private View
- Saudi Focus
- Special Features
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AOTYME2026
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The Work

du campaign ‘bridges the space between’ people, communities in the UAE

Anup OommenJan 6, 2026

Black Ops 7

Activision launches Call of Duty: Black Ops 7 in Saudi Arabia with influencer showdown

Shantelle NagarajanJan 6, 2026

Meta piloted its creator challenge in Dubai, testing how AI tools could be used by influencers under real-time creative constraints.

Meta pilots AI-led creator challenge in MENA

Hiba FaisalJan 2, 2026

Changan CS75 Plus

How Kijamii turned the Changan CS75 Plus into a cultural comeback

Ishwari KhatuDec 31, 2025

Arab-easy by e& addresses the rise of Arabizi – the use of Latin characters to write Arabic – and the quiet erosion of Arabic script.

e& challenges Arabizi with Arab-easy

Ishwari KhatuDec 29, 2025

SQUATWOLF's collaboration with Collective 365 allows it to monitor attendance, participation trends in ways that digital cannot capture.

SQUATWOLF leans into community fitness to shape product, data and strategy

Ishwari KhatuDec 29, 2025

Developed by Experience Abu Dhabi in collaboration with Ogilvy Paris’ AI.Lab and Memac Ogilvy UAE, the idea centred on reframing the T. rex as an AI influencer that can be engaged with.

DCT Abu Dhabi brings the T. rex to life on social

Ishwari KhatuDec 29, 2025

Nissan assistance service

Nissan launches “We’ve Got Your Ride” to spotlight assistance service

Ishwari KhatuDec 26, 2025

Mobily

Mobily marks 20 years with new brand platform and positioning

Ishwari KhatuDec 26, 2025

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