Cariuma – a Brazilian B-Corp sneaker brand – has just participated at its first Sole DXB Festival, as the eco-conscious footwear company plants new roots in the region.
B-Corp companies meet strict standards for social and environmental responsibility, transparency, and accountability, verified by B Lab.
The activation, which saw product familiarisation sessions, live art installations, competitions and skatepark demos from local ambassador skaters, has now been slated as Cariuma’s debut to the region.
The booth, inspired by it’s commitment to skate culture and sustainability, featured real plants and bamboo to symbolize the brand’s reforestation initiative.
Inside, vis
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