Some 10 years ago, Grey was nowhere. Not regionally or globally. For years, it was at the dog-end of the agency scale and looked like it would remain there for eternity. It was characterised by bland internationalised work and a clammy air of defeat.
Then something happened. It began to be good again.
Thanks largely to a team effort led by global chief executive Jim Heekin and president and worldwide chief creative officer Tor Myhren – who has since left and joined Apple – Grey turned around its work, its culture and its reputation. It managed to complete a remarkable transformation many in the industry thought unimaginable only a few years ago.
“When I joined Grey, there was someone
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