Campaign’s Media Faces to Watch 2025 – Bilal Khauli, Manager – Performance Marketing, Publicis Media
Campaign’s Media Faces to Watch 2025 – Bilal Khauli, Manager – Performance Marketing, Publicis Media
Age: 29
Nominated by Dany Baydoun, Associate Business Director – Performance Marketing:
I am thrilled to nominate Bilal Khauli for Agency: FaceToWatch 2025 (Under 30)—a recognition truly befitting his talent and dedication.
With four years at Publicis, Bilal has not only proven himself as a dynamic leader, heading a team of five digital marketers, but he has also mastered the art of navigating complex client landscapes. Currently spearheading one of the most challenging accounts under Publicis Group—Citibank, he has demonstrated exceptional expertise in lead generation campaigns, revolutionizing performance strategies to the extent that teams from other markets now seek his optimization insights.
Bilal is known for his thoughtful leadership, meticulous organization, and unwavering dedication. His impact extends beyond Citibank, as his expertise has earned him a wider scope, working with other lead-gen-driven clients such as AGMC Group (Geely, Budget Rent a Car, Riddara).
With 2025 on the horizon, greater challenges and an exciting new role await Bilal—and there’s no doubt he’ll rise to the occasion and make an even bigger impact. We’re confident he’ll continue to push boundaries.
Career highlights
Bilal is a results-driven digital marketing leader who joined Publicis in 2021, becoming a hybrid expert in social and Google. Promoted to manager, he restructured the Citibank account, overseeing credit cards, wealth management, and personal loans while fostering a culture of professionalism and growth. He leads regional client calls, mentors executive teams, and ensures long-term success. Expanding his impact, he now manages the Geely team, driving strong performance. Bilal has contributed to key agency pitches and case studies while mastering lead generation. Passionate about innovation and mentorship, he continues to develop high-performing teams and deliver data-driven, impactful campaigns.
Guiding principles
Bilal believes in leadership through mentorship, fostering a culture of trust, growth, and accountability. He values innovation, data-driven decision-making, and collaboration to drive success. His approach centers on empowering teams, nurturing talent, and maintaining professionalism while ensuring continuous learning and adaptability in an ever-evolving digital landscape.
Side hustle
Beyond his agency role, Bilal is a trusted consultant in the electronic music scene, advising artists and club venues on digital strategy, audience growth, and event promotion. His expertise helps shape successful campaigns, ensuring strong brand presence and engagement for both emerging and established talents.
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