Campaign’s Media Faces to Watch 2020 – Soha Ossman, Media manager, Starcom MENA

Campaign’s Media Faces to Watch 2020 – Soha Ossman, Media manager, Starcom MENA (Egypt office)

Age: 27

Dina Abdel Azim, associate business director, Starcom MENA: Soha joined Starcom last September as a manager to work on one of the biggest clients, Mondelez. In many ways, it is worth mentioning that Soha in only six months has managed to exceed expectations across managing the whole account during a very difficult and challenging time. With the departure of almost half the team, she has managed to handle hard situations with remarkable patience and positivity. Her maturity and dedication are quiet impressive, with very limited resources during the most active season for Mondelez’s account, ensuring smooth operations and managing client expectations has put us back on track.

Career highlights

I started my media journey on L’Oréal, Exxon Mobil and was given a golden opportunity to lead on the accounts only six months into my career. This motivated me to take the lead of the business and developed my eagerness towards understanding the business side of my clients to leverage on media with it. After this period, I was blessed with multiple leaders that served as my role models in developing my client relationship, work ethic and everything I know and cherish about my work.

Guiding principles

A strong base is everything.

Your success will always come from your team.

Always be the go to consultant for your client.

Dream job

To take part in economic and humanitarian development

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