Campaign’s Faces to Watch, Brand Edition 2022 – Zain Kamal Masri, head of brand and reputation marketing, MENA at Google, Google
Age: 30
Nominated by Salma Mohamed, head of YouTube marketing – EMEA emerging markets.
Bio
Zain is Google’s head of brand and reputation marketing in the MENA region where she builds brand awareness and advocacy by highlighting how technology impacts society and the economy. Zain’s mission is to help equip people with digital skills. She has led the launch of Maharat min Google, a digital skills program which helped 1,500,000 individuals gain digital skills and YouTube Batala, a hub featuring hundreds of female content creators. Zain is an inclusive marketing trainer at Google and also, Forbes 30 Under 30 Honoree, Arab America 30 Under 30 Honoree, ADCOLOR Honoree, UN Advocate, and an IMF Fellow.
Guiding principles
Zain is a big believer in the power of storytelling. A story can shape perspectives, stretch culture, and bridge distances. As the saying goes, “the shortest distance between two people is a story”.
Side hustle
Zain launched Tirazain.com, a digital archive of embroidery from the Arab world with the aim to document hundreds of patterns while identifying their origin and features. Zain enjoys community theatre and recently played a lead role in ‘Easy Reading’, which was a semi-finalist at the world-renowned Short+Sweet Festival.
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