Campaign’s Digital to Watch 2023 – Mearna Younis, Account Manager, PROOF Communications, an ASDA’A BCW Company

Campaign’s Digital to Watch 2023 – Mearna Younis, Account Manager, PROOF Communications, an ASDA’A BCW Company

Age: 29

Nominated by Stefanie Spanos, Vice President – Digital:
Mearna is a truly multi-talented, bilingual Social Media Account Manager with a diverse background. As well as being extremely organised and proactive, she is a strong creative thinker, who works hard to anticipate clients’ needs and deliver meaningful, impactful work. Mearna is incredibly hard-working and always goes above and beyond to dig deep, ask questions, have conversations and follow her curiosity to create exceptional work. Her actions, insights and creativity combine to come through in the content she creates for clients, telling emotionally resonant stories that truly connect with audiences.

Career highlights

In the past 6+ years, I’ve helped brands of all shapes and sizes create a meaningful social media presence. Chances are, you’ve already seen my work – and maybe even engaged with it!

I studied International Relations and Business Management at the American University of Sharjah. But, my real expertise comes from years of hands-on experience and a passion for creative thinking.

My mission is to create real impact, both online and offline. I take pride in strategizing to exceed expectations beyond the posts and the metrics. After all, what’s the point of social media if it doesn’t make a difference?

Guiding principles

You can never stop learning. Whoever you are, wherever you are, someone will always know something you don’t.

Embrace change
Keep an open mind
Work with integrity
Talk less, do more
Believe in the power of people – the best work comes to life through synergy
Stay grounded!

Go back to main article: Campaign’s Digital Faces to Watch 2023